You know, this has many restrictions, because not all cities are included in their list. In addition, if you’re a regional company that only provides your services to a few select locations.
Google’s customized targeting option; you have complete control of who sees your ads. You now have the ability to choose a custom location based on latitude and longitude. Google provides three different customized targeting options:-
1.Radius around an address - You can target customers in a circular area around any location.
2. Polygon
3. Radius around a longitude/latitude - Instead of specifying an address you can pick a longitude and latitude.
MSN and Yahoo Search Marketing have much catching up to do if they are going to put a dent on Google’s strong hold on the Pay Per Click search industry. Although MSN and Yahoo are working on enhancing their back end systems, they are not making updates as quickly as Google.
Here are just a few of the updates that Google has made in the past couple of month to ad words.
->Preferred cost bidding
->Reach and Frequency reporting
->Website Optimizer
->Pay-per-action beta
->Audio Ads
->Ad Words Editor 3.0
->Pause your keywords, sites and ad creatives
->CPC Site Targeting
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